b Brands on Board June actuals · 1,112 units · €320.3K net sales
July pricing — decision board
Read the answer, confirm in the shapes, sign the four lines. Evidence sits below for when it's challenged.
The ask

Cut sunglasses prices 10% on Skroutz GR + Dante to clear ~1,300 units, hold pricing on the three watch volume-leaders, and route slow & aged stock to campaigns.

~1,300 units to clear −10% price 3 brands held > 60 days → campaigns
−10%
Sunglasses price cut
Skroutz GR + Dante
~1,300
units to
clear
53%
of net sales
· 3 watch brands
44%
of units
· same 3 brands
Approve 0 / 4 ticked
Sunglassescut to move ~1,300 units
A1
Cut sunglasses prices 10% on Skroutz GR + Dante
CUT
A2
Trendyol: hold price, match Dante via campaign + co-funding
MATCH
Watcheshold the volume core, route the rest
B1
Keep current pricing on Fossil · Just Cavalli · Casio · Tissot
KEEP
B2
Tail watches + anything > 60 days unsold → campaigns
CAMPAIGN
Evidence
SunglassesActions A1 · A2
Cut 10% to move stock
Lower the price where it converts. On Trendyol, hold the price and let their campaigns + marketing co-funding match Dante's shelf price.
CUT PRICE −10%Skroutz Greece + Dante (eMAG · FashionDays) — drop the price, win the sell-through.
HOLD PRICETrendyol — match Dante's shelf price via campaigns + Trendyol marketing co-funding. Same shelf price, funded by Trendyol.
348
sunglasses units (June)
€74.7K
net sales
168
Polaroid — the lead mover
Polaroid · 168u
other brands · 180u
Polaroid alone is ~half the sunglasses volume — exactly the sell-through the 10% cut accelerates.
WatchesActions B1 · B2
Why hold the volume core
Fossil, Just Cavalli and Casio move most of the revenue from a minority of units, at the lowest return rates in the catalogue. Tissot is held alongside them on price-point, not volume (premium Swiss — don't discount).
Share of net sales
53%
Share of units
44%
The net-sales bar runs longer than the units bar — three brands carry over half of revenue from 44% of units.
BrandUnitsNet salesReturns %Action
Fossil267€92.3K14%KEEP
Just Cavalli113€49.0K18%KEEP
Casio109€28.2K13%KEEP
Total489€169.5Klow
These three move the volume at the lowest returns — holding their price keeps the engine running.
Keep the core, route the rest
Two groups and one rule. Anything unsold past 60 days escalates into campaigns automatically.
Keep price — volume core + premium
FossilJust CavalliCasioTissot
volume leaders + Tissot (premium price-point — hold, don't discount)
Route to campaigns — the tail
InvictaDaniel WellingtonGuessTommy Hilfiger…
The 60-day rule
day 0 · listed day 60 trigger campaign
BrandUnitsReturns %Action
Guess mixed7146% highCAMPAIGN
Invicta2231% medCAMPAIGN
Tommy Hilfiger mixed6729% medCAMPAIGN
Daniel Wellington3221% lowCAMPAIGN
All route to campaigns — the elevated returns confirm the call. Guess & Tommy span watches + sunglasses (brand-mapped).

Basis & limitations

1
Figures are units, net sales and returns only — not margin. The report's margin omits marketplace commission and transport, so it isn't a true margin and is deliberately left out.
Source: June sales report
2
Brand-level only. No marketplace or sunglasses-vs-watches split; category figures are brand-mapped.
Source: June sales report
3
Guess & Tommy Hilfiger are mixed categories (watches + sunglasses) and flagged as such throughout.
Source: brand mapping
4
Scope & the 60-day trigger are not in this report. The ~1,300-unit list and the >60-day rule come from POG stock data.
Source: POG stock, not this report